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| 3 Proven Tactics for Writing a Better "About Us" Page |
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| Written by Charles F-Cuninghame |
| Wednesday, 13 May 2009 04:42 |
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When someone clicks on your about us page they usually have one question in mind: "Who are these guys?" Your potential customers want to get a sense of the people behind your website. And they're looking for signs of trust and credibility. An about us page gives you a legitimate opportunity to talk about yourself. So don't blow it by filling the page with hype, boring mission statements or meaningless marketing fluff. Instead, you should use this page to start building a relationship with the reader. At the same time you can reinforce why you're a better choice than your competitors. Here are three tips for what to include on your about us page: 1. Company history: A brief company history reassures visitors that you have a solid track record as a reputable and experienced organisation. Here are three easy ways to structure your company history: Write a story about how the company got started. Focus on the background of the founder, and what led them to launch the business. Or, present company milestones in a simple chronological time line. 2. Profiles of key staff members: Visitors like to get a feel for the people in your company. So introduce the key personnel with a brief profile. Include a photo if you can. If you have too many profiles to fit on one page, you can create links to single-page profiles for each person. Rather than reciting a boring CV, each profile should focus on how the individual helps satisfy customers' needs. A quote from the staff member is a nice personal touch. 3. Your company's credentials: Include your credentials, accomplishments and recognition on your about us page. You can break them out into lists and/or spread them throughout the page. You should also include your qualifications, membership of industry organisations, awards you've won, and media recognition. Your about us page is crucial if you're selling products online. People need extra reassurance that you're a reputable business before they'll enter their credit card details. About the Author: Charles Cuninghame is an Australian website copywriter. He provides high quality copywriting services for business owners and marketing managers. Add this page to your favorite Social Bookmarking websites                            |