Advanced Review Search
| How To Discover Awesome Keywords for Internet Marketing Research |
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| Written by Brian Armstrong |
| Monday, 01 December 2008 07:24 |
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Just about any of your internet marketing efforts begin with finding keywords that people are actually searching for that you can use to get traffic. One of the most solid ways to get visitors to your website is through the search engines. Start your research by brainstorming a list of keyword phrases that match what your website will be about or what you believe people are searching for when you want them to find your website. I've found that using a spreadsheet is the best way to keep track of your keywords. If you don't currently own Microsoft Office, you can use Google Docs or OpenOffice. Once you've looked for those broad keywords, start looking for keyword phrases that match even more closely what you're going after. These 3+ word keyword phrases are usually known as "long tail" keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service. Now that you've found both some broad and "long-tail" keyword phrases, it's time to see how many times per month these keywords get searched for. There are several free tools you can use to help you get these estimates. Freekeywords.wordtracker.com is one tool and another is Google Adwords keyword tool. These will both give estimates on monthly searches. Don't rely on just one of these tools, be sure to cross reference results so that you don't spend a lot of time going for a keyword phrase that doesn't really get that many searches. With the reports on how many searches per month you'll have from the free tools, you'll also need to find the competition. The easiest way to do this is to find out how many websites Google or the other search engines have in their index that contain that keyword phrase. The less competition, the better. Google has some advanced search features that will tell you how many pages there are in its index that contain your keyword phrase in some strategic places. If you search with Google for the allinanchor or allintitle results, you'll have data about how often your keyword phrase is used as anchor text or used in the title of the website. In order to decide which keyword phrases to use, start with keyword phrases that have a minimum of 100 searches per day or 3000 searches per month. Of course, if you are very specialized, you may go for less than 100 searches per day. It all depends on what you want for your business. As far as competition, target keyword phrases that have less than 10,000 allintitle results. The lower you can get on this number, the easier it will be to rank high on the search engines. When you have your keyword phrases found, you'll be ready to start implementing those keywords into the website. There are strategies you can use on your website or on any web 2.0 properties that will help you get your website ranked in the search engines. Finding these strategies is a matter of researching search engine optimization. About the Author: Brian helps individuals do additional keyword marketing research through his youtube videos. You can also work with Brian on a consulting basis through his website dedicated to affordable web hosting. Add this page to your favorite Social Bookmarking websites                             |