Advanced Review Search
| How To Steal Your Competitors' PPC Campaigns and Profit |
 |
 |
 |
| Written by Mike Wong |
| Tuesday, 18 August 2009 03:53 |
|
Ad spying tools are essential tools for anyone that does PPC. They allow you to discover your successful competitors and take advantage of all the research they have done and help your own pay per click campaign get off the ground. This allows you to save time and effort which can be applied to other things. Why waste time doing all the work yourself, when you don't have to? There are numerous pay-per-click spying tools out there. Some are are the web, while others are software programs that you download and run from your own system. All of them work using the same essential idea. Ads showing up at the top of Google for example, over a number of days in a row are more than likely to be profitable for that advertiser. Otherwise, why would they waste money advertising for these top spots if they were losing money? By using an ad spying tool, you can automatically record and track what ads are being shown for specific keywords on a daily basis. After the tool has collected data for a long enough period of time (10-14 days), you should be able to easily determine which competitors are the most successful and for which keywords. Once you have that info, you can examine their ad copy as well as their landing page. As you can tell, this knowledge can be extremely useful for your own PPC campaign. I've used several different ad spy tools myself, so let me share with you the advantages of each. iSpionage - This is the most expensive tool of the group and will cost you about $75 a month to use. It does offer several advantages however. First of all, it is web based, so you can use it regardless if you are on a PC or Mac. It is also project based, so it is very easy to scan keywords from multiple markets at a time. Plus, not only does it support Google Adwords, but it also can scan competitors on Yahoo Search Marketing and MSN Adcenter. PPC Kahuna - This software is one of the main selling points of the PPC Kahuna pay per click training membership. It is a windows desktop software and works on Google Adwords. It is relatively easy to use and there are several videos on the site that show you different strategies for using the software. What I like most about PPC Kahuna are its [excellent|great|nice] filtering capabilities [that help you easily find what you need|which helps pinpoint those profitable competitors extremely fast]. The software gets updated quite often, so expect its capabilities to increase in the future. Affiliate Espionage - This is a neat little tool that not many people know about. It is also very affordable with a one time payment of $9.97. Since it is a Firefox extension, it supports all major platforms. Affiliate Espionage tracks the ads that it sees as you make searches. You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Google, Yahoo and MSN Adcenter) and it works by annotating the ads in your search results with useful data. The disadvantage of this tool, is that all the information is not in a central place, which makes it harder to find what you want than the first two tools. Traffic Travis - This is a handy piece of software that any affiliate marketer should be using. It is a desktop software that you use on your own computer. What makes it great, is that it is completely free! The Ad spy tool part of Traffic Travis is located in the PPC Analysis module. I would recommend that you try it first as new pay per click marketer. It is limited to Adwords however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are tracking several campaigns at once. About the Author: Do your research before purchasing any ad spying program. For example, take a look at this iSpionage review and compare how it stacks up to Affiliate Espionage. It's a personal decision, so make sure you select the best ad spy tool for you. Add this page to your favorite Social Bookmarking websites                             |