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| Improve Search Engine Ranking With Press Releases |
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| Written by Michael Fleischner |
| Thursday, 19 March 2009 12:24 |
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Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings. The purpose of a press release is to communicate news or information to members of the news. Often times companies send out press releases to inform the media of a new product, service, or important change within their company. For nearly a decade, press releases are distributed via email or posted online. There are even online services that manage the posting and distribution process for you. Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news. A press release in not all that complicated to develop. Most press releases include the date of the release, headline, news, and a brief company description or bio. Online releases include this information with a link back to the company's website or blog. Over the last decade, hundreds of online press release websites have come online, helping reporters sift through these notifications and find the information they need. What does this mean to internet marketing? It means that there are sites that publish your news and are viewed by tens of thousands of people seeking targeted information daily. Press releases are a valuable tool for anyone trying to promote a new website or blog. Years ago, when I began in Internet marketing, my belief was the PR was all about writing a fantastic press. The truth is that press releases today are only partly about the news. For me, they are more about the back links that are created when your news travels across the internet and gets posted on thousands of websites. There are a couple press release services out there, much like article directories, where you can submit your releases for free. Some also let you include a link back to your website - the most important aspect of your release. Unlike article directories many of these sites are not free but you can still find a few that are. When I want to build a large number of back links to my website in short order I always look to press release distribution. You can implement this simple strategy quickly and easily. It's not hard to think of something newsworthy and over time it gets much easier to find something that will resonate with your target audience the media the cater to them. I am comfortable with fees as long as I'm seeing the value. Some sites charge $300 for a release service but many more charge only a few dollars. The reality is that it doesn't take much to put your SEO efforts into over drive using press release services. Do some research online and start sending out those releases. You will be pleasantly surprised by the results you get. About the Author: Are you ready to begin using press releases to improve your website's ranking? Go now to the marketing tips blog to access additional information about online press releases. To improve search engine ranking for your website and receive FREE search engine optimization tutorials, go to MarketingScoop.com. Add this page to your favorite Social Bookmarking websites                             |